Zymrat Strengthens Its Brand Philosophy - BW Businessworld

2022-08-22 07:46:34 By : Ms. Kassia J

Zymrat, India’s homegrown performance major, has unveiled Team Zenith, an exclusive roster of performance elite athlete

Zymrat, India’s homegrown performance major, has unveiled Team Zenith, an exclusive roster of performance elite athletes. Announcing a partnership with some of India’s marquee fitness talents, Zymrat makes a bold strategic statement with this association. The signing further strengthens their brand philosophy, #BuiltByTheCommunity.

"This is a huge day for us, and it gives us tremendous joy to join hands with some of India’s finest athletes. Devrath Vijay, Kirsten Varela and Prince Khatri have proven themselves to be the best at what they do, and their belief in Zymrat speaks volumes.", Zymrat Co-Founder Ujjawal Asthana said in a statement. 

"Team Zenith has been a long time coming, and you’ll see some marquee names added to the roster this year. We intend to use their expertise to develop products that solve problems and deliver supreme performance. Together, we have big plans for the community, and we can’t wait to get started.", he further added.

The timing of the announcement signals the brand’s mission to promote and inspire the next generation of athletes in the country. With engineered fabrics and industry-first technology, Zymrat aims to help the community record improved performance at the biggest stages.

"I believe this association is not only a catalyst in my fitness journey but also a big step toward building a bigger and better fitness community in India!" says Kristen Varela , Calisthenics Coach.

Speaking about the association, Devrath Vijay,Animal Flow Master Instructor, said, "What I wear during training has to allow me freedom of movement, make my workouts efficient and, of course, be pleasing to the eyes. Zymrat checks all those boxes. I'm looking forward to this association and building a bigger and more inclusive fitness community.

"All these years of blood, sweat, and grit-but it was all worth it! And as part of Team Zenith, I'm one more step closer to my fitness aspiration. Excited to see this association unfold. I'm sure we'll together take this to new heights. " said Prince Khatri , Rugby Player.

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